Research that never made chapter four.
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An author blog is not a diary, and it is not the novel cut into posts. It is the essay, the reading note, the piece of research that never fit the chapter. People who liked the book come back for that, or they find the book because of it. We set the shelf so a post has a real address, a date, and a way onto the list. Three honest posts are enough to launch. Thirty empty ones are not a strategy.
The shelf
We use a path a person can read, /notes/the-town, not a string of question marks. Categories stay few. One shelf for the book, one for the reading, one for the work behind it. Twenty tags on three posts is a filing system nobody will open.
Each post can point at the book without pretending the post is an ad. A line at the end, with the title, is enough. A popup on every paragraph trains the reader to leave.
What gets set up
A stable URL, and a title that says what the piece is. If the headline changes later, the old address still arrives, instead of dying as a missing page.
A reader can get new posts by email if they asked. The blog and the newsletter are connected. They are not the same send.
You can write a post without us in the room. Headings, a picture with a caption, and a link to the book. We do not leave you with a screen only a developer can open.
Off, unless you will answer them. An untended comment box fills with spam and looks like a room nobody lives in.
Before the first post
What belongs there
A scene that was cut, a source you trusted, a mistake in the research you would rather admit than leave in the chapter. Readers who finish the book look for this.
Other books, named, with a reason. A list of titles with no sentences is a shelf photo. A paragraph on why one of them mattered is a post.
A launch, a date, a podcast. Short, and linked to the page that can take the click. The blog is a poor place to hide the only buy button.
What we will not publish
An unused blog looks worse than no blog. We would rather set up a quiet shelf than a page of lorem ipsum with your name on it.
Before you start the habit
Often enough that the last date is not an embarrassment, and not so often that you stop. For most authors that is a few posts a season, not a post every Tuesday. We will not print a schedule you have already said you cannot keep.
No. The blog is the return visit. The landing page is the book. They link to each other. A reader who wants to buy should not have to hunt through essays to find the button.
Yes, when they still read as themselves and you have the right to put them on the site. A letter that was private to the list stays private unless you decide otherwise.
You do. They live on the site you can log in to, and you can export them. We do not keep the only copy in a tool you cannot open.
When you know the first three
If you only know the book, start there. The notes can follow it. Call (833) 688-4166 or write [email protected].
The shelf
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