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Offset earns its price when you need enough copies that the unit cost beats print on demand, and you have somewhere to store what does not sell. We get the quote before the cover is built around a fantasy page count. A pallet is not distribution.
When the stack is the point
A few dozen copies are usually still cheaper as author copies from a POD account, once you add setup and freight. A few hundred, especially in color, is where offset starts to make sense. The printer will ask for a finished page count, a paper, a binding, and a ship-to address. We do not design a dust jacket and then discover the quote assumed paperback.
You pay for the copies that sit. Storage, freight, and the risk of a reprint that does not match if the paper is discontinued are part of the job. We also will not tell you a bulk run put you in bookstores. Bookstores still order through a wholesaler unless you have a separate sales plan.
Order of the work
What the quote includes
A low unit cost that hides freight is not a low unit cost.
What the printer needs
We do not send a POD template to an offset printer and hope the imposition is their problem.
Decisions
Usually POD author copies. We will compare before you open an offset account for a box.
The offset conversation. Quote first. Proof on paper. Then the run.
The bulk run does not replace Ingram. If shops must order single copies, you still need the catalog edition. We can plan both so the books match.
House rule
A run is paid for before you see the carton. The proof is the moment to be difficult.
Before the quote
It depends on page count and color. We do not have a magic threshold. We price your book both ways and show you the point where the carton wins.
If the venue can receive the freight on the day the printer can hit. We build the calendar backward from that day, including the proof. We do not promise Friday for a file we saw Tuesday.
You do. The printer should not be the only one holding the print PDF.
If you need a stack
We will tell you if that is a bulk job or a POD author order. Call (833) 688-4166 or write [email protected].
The shelf
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