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A nonfiction listing has to tell a buyer what problem the book handles, who it is for, and what is inside. The subtitle, the categories, and the table of contents do that. A memoir of your career is a different shelf from a book that teaches a method. We will not list one as the other.
The retail argument
On Amazon the subtitle and the search phrases are how a person with the problem finds you. Seven keyword slots are phrases a reader would type, not one word repeated. BISAC categories on Ingram are a different list. We fill both from the book, not from whatever is trending. The description can name the method. It should also name who it is not for, in a sentence, so the wrong buyer does not arrive angry.
The print table of contents is set after pagination. If we publish the page numbers from the Word draft, they will be wrong. Endnotes, an index, or a further-reading list need to be in the file before that pagination, or the spine changes when they appear. Back matter is not a second sales pitch. If you want a single next step, it can be one page. It cannot be every chapter.
Order of the work
What we check
We read the listing the way a skeptical buyer would, including the promise on the cover against chapter one.
What goes live
A nonfiction book that cites a source should still cite it after pagination. We do not drop the notes to save pages unless you ask, and then the text has to survive the cut.
Decisions
The buyer wants steps. The contents should look like steps. A memoir frame can open it. It cannot replace the method you promised in the subtitle.
Narrative nonfiction is shelved and described differently. We will not add a workbook voice in the last chapter to catch both audiences.
If the book is not written, the publishing job is early. A proposal is a different page. We will say so.
House rule
The cover can be confident. It cannot outrun the evidence in the chapters.
Before the subtitle is locked
Almost always, for this shelf. Buyers of practical books still want the print contents in their hands. The ebook is how the search finds you. They should share the subtitle.
On Amazon, a short contents list in the description helps a practical book. It has to be the real chapters. We will not invent cleaner titles than the book has.
You do. The book, the account, and the royalty.
When the chapters are done
We will say if they describe the same book. Call (833) 688-4166 or write [email protected].
The shelf
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