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Amazon A+ Content Design for Books

A+ content is the row of modules under the description: a cover, a comparison, a few lines from the book. Shoppers who never open it still have to understand the book from the listing above. A+ is available when the selling account is allowed to publish it, which usually means Brand Registry. If the account cannot, we say so and we spend the effort on the description, which everyone sees.

01The bookCover, title, one sentence a stranger can repeat.
02The shelfOther books of yours, named, not a wall of tiny type.
Printed books standing together
The modules show the book. They do not replace the page above them.

Eligibility first

Check that the account can publish this.

Designing a set of modules for an account that will reject them is a pretty PDF and a stalled book. We look before we lay anything out. If Brand Registry is the missing piece, that is a separate step with its own paperwork, not something we hide inside a design invoice.

Type on a module has to survive a phone. A paragraph set small over a dark photo becomes a smudge. We write short lines and keep the title big enough to read.

  • The accountWe confirm A+ can be submitted before anyone designs a module.
  • The imagesThe real cover, and type large enough after the store shrinks it.
  • The other booksYours, named clearly. Not a competitor you do not control.

The build

Two or three modules. Not a brochure.

01 Check Can this account submit A+ for this book? If no, we stop and fix the listing instead.
02 Choose A cover module, a short text module, a series comparison if you have more than one book. Extra modules that repeat the description are cut.
03 Write Lines a stranger can read in a glance. The description already has the long version.
04 Proof On a phone, after Amazon has approved it. Approval is theirs. We do not promise a day.

When you know the book

Send the store link and say whether Brand Registry is already done.

If you are not sure, we can look. Do not start a design on a guess. Call (833) 688-4166 or write [email protected].

A desk where the book is still the main object

What a module is for

Show the book. Name the reader.

A comparison chart is for your series, so a reader of book one can see book two. It is not a chart of rival titles you hope to outrank. A wall of keywords set inside an image is a good way to get the content rejected and a bad way to be read.

The listing above the modules still carries the sale. We will not leave a weak description in place because the A+ looks finished.

Highlighted pages on a tablet beside a notebook

Said before the layout

Modules we will not make.

A+ can help a reader who is already interested. It is not a rank machine, and it is not available to every account.

Before you send anything

Questions that decide if A+ is the job.

Do I need Brand Registry?

For most author accounts, yes, that is the gate. We check before we design. If you are not registered, the description and the categories are the better use of the same money.

How long does approval take?

Amazon reviews the submission. We do not control the queue, and we will not quote a day we cannot keep. The listing has to stand on its own while you wait.

Does this cover ebook and paperback?

We attach it to the formats the account allows, and we say which ones are left out. A module that only exists on one format should not be described as if both shoppers see it.

Can you use the cover art?

If you have the right to it, yes. We will not rebuild a jacket inside A+ and call that a new cover. Cover design is a separate file.

The shelf

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