Length is a decision
Length is not a package. It is how much the idea can carry before it starts repeating itself to look like a book. We name the length on the first call, after we have heard the promise, not before. If the promise is one sharp move, a long file will not make it wiser. If the promise needs examples a stranger can try, a pamphlet will cheat them.
One problem, one way through. Enough for a talk, a launch, or a reader who will not give you a weekend. Twelve thousand words is roughly forty pages. If every chapter wants its own case study, the idea does not fit here, and stretching it with headings is how a short book becomes a long annoyance.
Examples the reader can try. This is the length most useful ebooks should have been, instead of a pamphlet stretched with headings. There is room for the step that usually gets skipped on a call, and for one failure that shows the method is a method and not a mood. Most of the ebooks we take land here, because this is where the teaching can stop while it is still true.
Still not a 300-page hardback, and it should not pretend to be. If you need that, you need a different schedule, a different brief, and usually a different page on this site. Past forty thousand words you are writing a short nonfiction book. The interviews get longer, the cutting gets harder, and “we’ll have it next month” stops being an honest sentence.
The failure we see most
If every section ends by pointing at your offer, the reader feels it by page twelve. The offer can live in the book. It cannot be the only reason the sentences exist. People forgive a short book that teaches one thing properly. They do not forgive a file that keeps clearing its throat before the ask.
Send us the promise in one sentence. If that sentence is only “hire us,” we will tell you before we outline a disguise for it. We write the chapters that teach before we place the chapter that asks. A worked example is worth more than a second testimonial. A reader who can do the thing without you is the person most likely to come back, which is the opposite of how most launch ebooks are built.
How the draft moves
The outline on a single page. You can argue with it in an afternoon. Each chapter gets a job, not a topic. If two chapters are doing the same job, one of them goes, before anyone has written it twice.
A sample chapter in the voice. We do not write the other nine in a sound you have not heard. If the sample reads like a brochure, or like a person being impressive for an audience, we stop. The rest of the file waits until you can hear yourself in it.
The full draft, then the links and the ask, placed where a person would actually want them. Not at the end of every section. A reader who has just understood the step does not need a button. A reader who has finished the method might.
Sometimes. Posts written for a feed repeat themselves and dodge the hard step. We will read them and tell you whether they are a book or a pile of openings. A pile of openings is still a start. What it is not is a manuscript we can retitle and ship. The repeated introduction has to go, and the step you saved for the call has to come onto the page.
The writing is the job on this page. If you need a cover or a laid-out file, that is a separate desk here, and we will not pretend a Word document is a finished ebook. You can hire both. They should not be the same invoice, and a pretty file will not repair a chapter that never decided what it was for.
A 15–25k ebook with a clear promise often takes six to ten weeks once notes come back on time. The weeks slip when the outline is still being renegotiated after the sample, or when three people are allowed to rewrite the voice. You own the file and the copyright. We do not keep a byline unless you want one, which almost nobody does, and we would rather say that before the kickoff than in the acknowledgments.
One sentence is enough
Call (833) 688-4166 or write [email protected].
The shelf
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