Home/Marketing/Amazon Book Marketing/Book Launch Campaign
Kindle preorder sales are counted on the release day for rank. That helps only if people can actually buy, and if the page they land on is done: cover, categories, description, sample. This is the Amazon week. The letter to your list, wherever you send it, is the other launch. Here we set a preorder only when the file and the date are real, check the listing the morning of, and leave ads until a stranger can tell what the book is.
The morning of
Ebook and paperback do not always go live in the same hour. If the letter promises a paperback, the paperback page has to exist. A preorder button that should have flipped to buy, and did not, gets fixed before the email. We would rather send later than send a list into the wrong state.
KDP Select is a separate choice. Enrolling the ebook makes it exclusive to Amazon for that term. We will say that before anyone clicks it. We will not enroll the book because a rank story sounded good on a call.
The Amazon week
When you know the book
If the file is still changing, the preorder is not the next step. Call (833) 688-4166 or write [email protected].
Select, price, paper
Select enrolls the ebook exclusively for the term. Say so out loud before it is on. A price promotion, if you want one, should match the number in the letter. A paperback that is still unavailable should not be promised in the same sentence as the ebook.
This page is not the general launch. The readers, the ARC copies, and the letter live on the book launch. Here the question is whether the Amazon page is ready to receive them.
Said before the date is posted
Rank on day one is a side effect of real orders and a finished page. It is not a product.
Before you send anything
Kindle preorder sales are counted on the release day. That is a reason to set one when people will buy early and the file is done. It is not a reason to invent demand. A preorder with no buyers is just an early page.
The book launch is the week you tell people: readers, the note, the link wherever the book is sold. This campaign is the Amazon listing those people land on, including preorder, categories, and the morning check.
Only if you are willing to keep the ebook exclusive for the term. We will lay that out. We will not click it to chase a rank chart.
The KDP login, the date, and whether paper and ebook publish together. If a list will be emailed, tell us who sends it so the morning check happens first.
The shelf
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