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Social Media Marketing for Authors

Social is where a stranger meets the book for a second time, or the first. The useful post names the title, shows the cover with the title still readable, and puts the buy link where a thumb can hit it. A quote card with no title is a mood. We plan a short run around the date the book can be bought: the announcement, one scene, and one later post if something new is true. We do not promise views, and we do not post every day so the account looks busy.

TodayNorth Line is out.

The link sits in the first line. The cover is the real one, title included.

yourname.com/north-line
A marked manuscript on a writing desk
The caption is short. The book is the point of it.

What the post has to carry

Open it on a phone. The link has to be tappable.

Most people will see this in a feed, on a small screen, with the sound off. The cover crop cannot slice the title. The link cannot live in a comment three scrolls down. If the only way to buy is a link in a bio, that link has to be the current book, not a landing page from the last one.

We write in the voice of the author, which means we read a chapter and the existing posts before we draft. A feed that suddenly sounds like a brochure is how followers learn to skip you.

  • The linkIn the post or on a sticker that has not expired. Tested on a phone.
  • The coverThe real jacket. The title still readable after the crop.
  • The accountYours. You can log in after we are done posting.

A short run

Four posts, then we stop and wait for news.

01 The announcement Title, date, and where to buy. Posted when the page is actually live, not the day before a broken link.
02 One scene A few lines from the book, then the title again. The excerpt is the advertisement.
03 The proof A review or a bookseller, if one exists and we have permission to quote it. If nothing new has happened, this post waits.
04 The quiet We stop when the well is empty. Repeating the same graphic teaches the feed to scroll past the book.

When you know the book

Send the link, and the account the readers already know.

If the book is not buyable yet, send the date you expect. We will not announce it early. Call (833) 688-4166 or write [email protected].

An open notebook on a desk

Where the tap goes

Say which click is which.

If the book is only on Amazon, the link is Amazon. If you also ship signed copies, the post can offer both and name which one is signed. A link that drops someone on a series page, or on last year, is a failed post even when the picture is lovely.

Stories expire. A pinned post does not. The book link belongs somewhere that is still there on Thursday.

A person writing at a laptop

Said before the first post

A few things this desk will not pretend to sell.

A careful post can still be seen by almost no one. We would rather say that than rent a number of followers.

Before you send anything

Questions that decide the calendar.

Which platforms?

The ones you already use and will keep using. A dead account with a beautiful grid is not a channel. If your readers are in one place, we start there instead of opening four.

How often do you post?

Around the publication date, a handful of posts with something to say. A daily quote with no book in it is a different hobby. We will not fill a month so the invoice looks full.

Do I have to be on camera?

No. The cover, the page, and a caption can carry this. If you want to speak to the camera, we can plan that. We will not require it to call the work done.

What do you need from me?

The buy link, the cover, and access to the account you want used. A chapter helps the caption sound like you. If you hate a draft, say so before it goes up.

The shelf

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