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Most shoppers who read anything read the top of the description and the sample. The title should be the title, readable, not a string of search words. The opening of the description is the book and the reader. The author bio can wait lower down. We also check that the ebook and the paperback tell the same story, and that the sample is the opening you want a stranger to see.
The bio can wait. The sample is the opening, not a later chapter.
Read it as a shopper
On a phone the cover is small, the title wraps, and the description shows a few lines before a tap. If those lines are your résumé, the book has not been introduced. We rewrite that opening so a reader of this shelf knows whether to continue.
Amazon formatting is plain: line breaks, a little emphasis, no website. We write for that box. A description that looked elegant in a doc and arrives as a wall of text has not been finished.
The pass
When you know the book
The current description, even the one you want replaced, saves a round of guessing. Call (833) 688-4166 or write [email protected].
What belongs where
The description sells the book. Editorial reviews, if you have real ones, belong in their field, not pasted into the first paragraph until the book disappears. From the Author is a separate note. We will not stuff all three into one block.
A series name can be in the title or subtitle if it helps a reader find book two. A subtitle that is only keywords looks like spam and often reads like it.
Said before the rewrite
Shoppers and the store both notice a title that is trying too hard. The book is more convincing than the trick.
Before you send anything
A few, if they are true and a reader would not flinch. A subtitle that reads like a search bar gets skipped, and it can fight the title on a phone. We will cut it.
Where a reader of book one can see there is a book two, without burying the title. Often the subtitle or the series field, not a second headline of keywords.
Real ones go in the editorial slot. They do not replace the description. If you have none, we do not invent a journal that reviewed you.
The live links for each format, the description you have now, and the opening you want in the sample. If a line embarrasses you, circle it.
The shelf
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