The cover and the buy link visible without a hunt. Type large enough to read. A menu that closes. We check this on a phone, not only in a wide window.
Home/Author Websites/Website Redesign
A redesign starts by opening the site you already have, on a phone. If the menu covers the cover, if the buy button is a picture that cannot be tapped, if the last post is from another decade and the type spills off the screen, that is the brief. A new coat of paint on the same buried pages is not a redesign. We keep the domain, the posts worth keeping, and the list. We do not throw away every old address and hope the readers find their way.
What we keep
Posts, interviews, and pages that other sites still point to get a redirect. The old address answers, then shows the new page. A redesign that answers those links with a missing page spends the reputation the old site earned.
The domain stays in your name. If it is registered to a designer who left, we say that before we build, because a beautiful site on a domain you cannot renew is a rental.
What changes
The cover and the buy link visible without a hunt. Type large enough to read. A menu that closes. We check this on a phone, not only in a wide window.
A real link to the right edition. A JPEG of a button does not get tapped, and it does not tell you if anyone tried.
Redirects from the addresses that still get visits. We look at what is linked, not only at the menu you remember.
Out-of-date bios, books that are finished, events that already happened. We take those down or mark them. A redesign that leaves 2016 on the homepage is unfinished.
The order
Why people ask
It looked fine on a desktop in another year. On a phone the cover is a sliver and the menu never closes. The work is the screen, not a new logo.
The site is about the author in the abstract. The title, the cover, and the buy link are two menus down. We put the book on the first screen.
A move to a new builder, with no redirects. The fix is the map of old addresses, then the pages. A fresh design on top of that loss does not bring the readers back.
What a redesign is not
The point is that a stranger can use the site. If the new one only looks newer, we have spent your money on a poster.
Before we open the current site
No. The domain is the thing readers and search already know. We change it only when you want a new name, and then the old one should still forward. If you do not control the domain, that is the first problem, ahead of the design.
The ones worth reading, yes, moved and redirected. A post that was only a broken embed can go. We will show you the list before anything is deleted.
Yes. A sentence, a date, a new book. If a small change needs a developer every time, the redesign is not finished.
A landing page is one book, one screen. A redesign is the site around it: the about, the notes, the contact, the old links. You may need the landing page inside the redesign. They are not the same invoice.
Send the address you have
If you already know the page that embarrasses you, name it. Call (833) 688-4166 or write [email protected].
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