Home/Marketing/Author Branding
Author branding is the name on the book, a photo from the last year or two, and the sentence that sits on the store page, the site, and the press kit. If those three disagree, the reader has to guess which author this is. We write the sentence from the books, not from a mood board. A logo is optional. A current photo is not.
Novels about towns that keep a map, and the people who leave anyway.
Same line on the book page, the site, and the kit.
Three things that must match
Authors collect taglines the way desks collect mugs. The reader will remember one, if it is true and if it shows up in the same words everywhere. We read the work, or the proposal, and write that line. Then we put it where a stranger actually looks.
If the cover is already printed, we do not restyle it to match a new logo. The cover is a different job. Branding that ignores a finished jacket just makes a fourth version of you.
The order
When you know the book
A photo helps. If the photo is ten years old, say so before we build a kit around it. Call (833) 688-4166 or write [email protected].
Where it has to agree
A reader who liked the novel will look you up. If the site says you write business books and the jacket says crime, they leave. We pick the true overlap and use it. A career with two shelves can be said in one honest sentence. It does not need two brands unless you publish under two names.
Pen names get their own sentence and their own photo plan. Mixing them on one page is how a reader feels misled, even when both books are good.
Said before the sentence
The work is already a brand if the sentence is true. Costume on top of it makes the book harder to find.
Before you send anything
We say both if a reader of either would still recognize you, or we split them by name. One muddy line that tries to cover thrillers and cookbooks helps neither shelf.
Usually no. The name set in a consistent way is enough. A logo is for a site header or a kit, after the sentence exists.
We can describe the book the cover already promises. Changing the jacket is the cover desk. Branding does not include a new wrap unless that is a separate yes.
The books, or the proposal, the bio you use now, and a photo you are willing to see in public. If a sentence makes you wince, that is useful. Send the wince.
The shelf
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