Home/Marketing/Amazon Book Marketing/Category and Keyword Research
Amazon gives a book a few category slots and a set of keyword fields shoppers never see. The category should be a shelf a reader of this book would browse, not the widest one in the store and not a lonely one chosen because a badge looks easy. The keywords should be phrases they type, and they should not repeat the words already in the title. We read the books that sit on a shelf before we recommend it.
Look at the neighbors
If the novels beside yours are a different kind of story, the readers who browse there will leave, and the readers who wanted you may never walk down that aisle. We pick shelves the book can stand on without a costume. When the form will not show a closer category, we request it, and we say if the request is a maybe.
Backend keywords are invisible on the product page. Stuffing them with the title again does nothing. Stuffing them with another author name is against the store rules. We write phrases a person would type with a finger.
The research
When you know the book
If you already picked categories, send those too. We will say which ones are honest. Call (833) 688-4166 or write [email protected].
What we will not target
A category where your book is the odd one out will bring the wrong clicks and annoy the right readers. A keyword that is another author name borrows their audience and can get the field wiped. A trademark you do not own does not go in the box either.
We hand you the list in words, with a line on why each shelf was chosen. A word cloud is not a deliverable.
Said before a shelf is picked
A bestseller ribbon in a category the book does not belong to is a costume. Readers notice faster than the ribbon does.
Before you send anything
Yes. If the book finds its readers on a different shelf, we move it. Changing every week to chase a ribbon is how the page looks unsteady and the data becomes noise.
The slots on the KDP form, which are few, and a request when a closer shelf exists but the menu hides it. More is not better if the extra shelf is a lie.
The backend fields are not printed on the product page. They are for search. The description is what shoppers read. We do not hide the book story in a field nobody sees and leave the page blank.
The store link, two or three books you think yours sits beside, and the description as it stands. If you have been tempted by a badge, tell us which one. We would rather talk you out of it than discover it later.
The shelf
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