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Book Distribution Services for Self-Published Authors

Distribution means a bookstore, a library, or another retailer can find the book and order a copy. That happens through a wholesaler, mostly Ingram in the United States, and it depends on the discount and the return terms you set. Being for sale on Amazon is not that.

A shop window of books
If the shop cannot order it, it is not distributed.

The catalog

A book the store can look up, afford, and send back if it does not sell.

Bookstores order from a wholesaler. They expect a wholesale discount, often around 55 percent off the list price, and they expect to return unsold copies. A short discount is a quiet way of saying the book is not for bookstores. Returnable print-on-demand can also produce a charge when copies come back. We put both facts on the table before anyone ticks the box because it sounds professional.

Metadata is how the book is found: title, subtitle, series, BISAC categories, a description, and an author name that matches the cover. A book with the wrong category is in the catalog and still invisible. We set the listing from the book you wrote, then confirm the ISBN is one you can use at that wholesaler. A free KDP ISBN cannot do this job.

Order of the work

The record, then the terms, then a test order.

  1. 01 Identifier Your ISBN, with you as the publisher the wholesaler can pay.
  2. 02 Metadata BISAC, description, and a subtitle that a buyer can understand.
  3. 03 Discount and returns The pair that decides whether a shop can stock you, and what a return will cost.
  4. 04 Proof it is orderable We confirm the title appears the way a store would search it, before you tell anyone it is in shops.

What distribution is not

A pallet in a warehouse is not a bookstore.

We will not describe a listing as national distribution if the only place a stranger can buy it is one website.

What the catalog needs

The same edition the ISBN promised.

If the interior changes after the catalog record, the book a store receives is not the book they ordered.

Print file The interior and cover already approved, at the trim in the record.
Metadata sheet Title, contributors, BISAC, description, price, discount, return flag.
ISBN record Publisher name matching the account that will be paid.

Decisions

How far you actually want the book to travel.

01

Amazon only

Then this is the wrong page. KDP is the job, and we should say so. Expanded distribution is a thin extra, not a bookstore plan.

02

Wholesaler, non-returnable

Libraries and some online shops can still order. Many bookstores will not. The risk of a return bill is lower.

03

Wholesaler, returnable

The setting that makes a bookstore order possible. You need a price that survives a 55 percent discount and the print cost, and you need to know returns are real.

House rule

What we will not promise a shop will do.

Distribution makes the book orderable. It does not make a buyer.

Before the terms

Questions that change the channel.

Will bookstores stock it automatically?

No. Orderable is not the same as ordered. A shop still decides. What we can do is stop the book from being impossible to order.

Can I use my KDP free ISBN?

Not at Ingram. That number is tied to Amazon as the publisher. If bookstores are the plan, buy the ISBN first.

Who gets the money?

The wholesaler pays the publisher on the account. That account should be yours. We do not stand in the middle of the royalty.

If shops matter

Tell us the list price and whether you can accept returns.

Those two answers decide if the book can be distributed or only posted. Call (833) 688-4166 or write [email protected].

A desk prepared for a book

The shelf

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