Home/Marketing/Book Reviews and ARCs
An ARC is an early copy with a date on it. The reader knows when a post is allowed, and that the review is theirs, including the parts they did not love. We do not pay for stars, and we do not write the review and ask someone to paste it. A store usually will not show a customer review before the book is live, so the copies go out early enough that a few people can finish. A number of reviews is not for sale.
The ask
The useful reader already likes this kind of book. A cousin who does not read the shelf may post once, out of kindness, and then the reviews stop sounding like readers. We would rather send fewer copies to people who finish novels than a hundred files that sit unopened.
The note that goes with the file is plain. Here is the book. Here is the day you can post. Please say what you thought. There is no requested star count hiding in the last line.
The order
When you know the book
If you already know ten readers, send their names. We will not replace them with strangers. Call (833) 688-4166 or write [email protected].
Where a review can live
A reader who received a free copy can often say so and still post. We do not ask anyone to pretend they bought the book. We do not ask for a review on a shop that forbids compensated or free-copy reviews without disclosure.
If the early readers are late, the launch does not grow fake reviews to fill the gap. The page can go live with none. That is more ordinary than the ads suggest.
Said before a file goes out
A short honest review is worth more than a stack of identical praise. The second kind is also how a book gets pulled.
Before you send anything
Enough that a few finishes are likely, which is often smaller than authors expect. We would rather twenty likely readers than two hundred files no one opens.
Whichever place your readers already are. A paid reader site is useful when the shelf is there. An email to booksellers and to your own list is often enough, and it does not require a subscription to look serious.
If they read the book and the store allows it, yes. A block of reviews from people who share your last name, posted in the same hour, reads like a block. Space them, and do not write the text.
Then launch day has fewer reviews. We do not fill the hole. The next step is a later note to the readers who still have the file, not a purchased star.
The shelf
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