The useful version of a launch is quiet. On the morning you tell anyone, the book is for sale, the link in the note opens this edition, and a few readers have already finished it so an honest review can go up the same day. The fortnight after is part of the launch. A graphic is not. We will not promise a rank, a bestseller seal, or a number of copies. Those are outcomes. The job is the date, the page, and the people who asked to hear about the book.
Before the note
Five things have to be true before a single email leaves. The page loads. The price is the price you agreed to put in the letter. The cover on the store is the cover in the email. The sample is the opening you want a stranger to read, and it has finished processing. The link goes to this book, this edition, not last year’s title and not a dead page.
If one of those fails, the date moves. Telling a list about a book they cannot buy is how they learn to skip the next letter. We would rather send on Thursday than apologize on Tuesday night.
The calendar
When you know the book
Say where it will be sold, and whether anyone has read it yet. If you pack signed copies yourself, say that too. The week follows the book, not the other way around. Call (833) 688-4166 or write [email protected].
Where the click lands
First lines of the description say what the book is and who it is for, before the biography. Categories are shelves a reader of this book would actually walk. The sample is the opening. If Look Inside is still processing on the morning, we say so or we wait. Sending a list to a bare page is a quiet way to spend them.
If the book is only on Amazon, the link is Amazon. If you also ship signed copies from your own site, the letter can offer both and say which one is signed. A button that claims “the book” and then drops someone on a series page is a broken launch, even when the design is lovely.
Said before the date is set
A careful launch can still be a small one. We would rather say that on the call than stitch a bestseller seal onto a book twelve people bought.
Before you pick a Tuesday
When the cover, the description, and the file are locked. Readers need the book early enough to finish it. A preorder is worth setting when people on your list will buy before the day, and the file will actually be ready. We do not pick a date so a countdown graphic has somewhere to point.
Then the launch is the page, a handful of readers, and a quiet first month. A hundred people who asked will do more than a graphic shown to strangers. We will not invent an audience, and we will not tell you the list is “enough to hit a list” when it is not.
No. Ads are a decision for after the page can convert a stranger. This work is the date, the readers, the link, and the note. If you want ads, categories, or the A+ modules, those are separate jobs, and they start from a listing that already makes sense.
The publication date if you have one, the buy link even if it is still a draft, and whether anyone already has the book. If there is a list, we need to know who sends the mail and whether you can export it. If the manuscript is still being revised, the launch is not the next job.
The shelf
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