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Amazon Book Marketing Services

The ad, the launch note, and the author page all send people to the same screen. If that screen is vague, the traffic is wasted. The work is the listing, the categories, the keywords behind it, and Author Central under the name on the book. Ads start when a stranger can tell what the book is. A+ modules come only if the account is allowed to publish them. We do not promise a rank.

North
Line
PaperbackNorth Line

She left the town. The town kept the map.

A stack of printed books
The store page has to describe the book a hand would hold.

One screen

Everything else points here. Make the screen true.

Shoppers read the cover at the size of a thumb, the first lines of the description, and the sample if it has finished processing. The biography can be good and still be too late. We fix the part they see before we talk about spend.

The account stays yours. Categories, ads, and Author Central should be reachable after we are gone. A listing we can edit only while we hold the password is a bad arrangement.

  • The pageDescription, cover, and a sample that is the opening.
  • The shelfCategories a reader of this book would actually open.
  • The nameAuthor Central, with the books claimed under the spelling on the jacket.

The order

Page first. Shelf second. Spend last.

01 The listing Title, first lines, sample, and the same story on the ebook and the paperback.
02 Shelf and search Categories the book belongs on, and phrases a reader would type. Not a copy of the title seven times.
03 The author page Photo, bio, books linked. A reader who liked one title should be able to find the next.
04 Ads, if then A small test with a cap, after the page can answer a cold visitor. Not before the sample is up.

When you know the book

Send the store link, even if you are unhappy with the page.

If the book is not up yet, send the title and the format. Call (833) 688-4166 or write [email protected].

Notes gathered before a rewrite

Before anyone spends

The book has to be buyable.

A live book or a real preorder, a cover, and a description that says what it is. Keywords that are not stuffed with unrelated titles. If Look Inside is still processing, we wait to send traffic.

Paperback and ebook are two pages. They should agree about the book. A sale on one and a blank page on the other is a common way to waste the week.

A stack of books beside a laptop

Said before the account is opened

Amazon work we will not dress up.

The store has rules, and it has shoppers who leave fast. Both are more useful than a rank story.

Before you send anything

Questions that decide the Amazon work.

Is this the same as a book launch?

The launch is the week you tell people, on Amazon and off it. This page is the store itself: listing, shelf, author page, and ads. You can need one without the other. If the listing is unfinished, the launch waits.

Who owns the account?

You do. We can work inside it. We should not be the only ones who can log in, and the royalty account should already be yours.

Do ebook and paperback both matter?

Yes. Shoppers pick a format. If one page is sharp and the other is a placeholder, you are advertising a coin flip.

What do you need from me?

Access to the KDP account, the book already uploaded or ready to be, and the description you are using now even if you hate it. Hate is a useful draft.

The shelf

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