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Author Newsletter Signup and Email Funnel Setup

A newsletter starts with a promise, not a popup. The first chapter, a reading guide, the note when the next book has a date. People join because that thing is named. After they join, they get it, and then a short run of notes that sound like you. We set the form, the confirmation so you are not mailing strangers, and the first letters. We do not buy a list. Bought names did not ask, and the company that sends the mail will notice.

A handwritten note on a desk
The first note should be the thing you promised.

The ask

Say what they get. Then send that.

The form is one field, on the page where the promise is visible. A popup that fires before the cover has loaded is a door slammed. Confirmation matters. A person who typed an address by mistake, or a bot, should not be in the pile you write to.

You need to be able to export the names. The list is not a favor we keep in a login only we know. If you leave, the readers leave with you. That is the test of whose list it is.

The setup

Form, confirmation, and the first notes.

The promise

Named on the form. A chapter, a guide, a story that is not in the book. "Join my newsletter" is not an offer. It is a request.

Confirmation

They prove the address is theirs. You stay out of the spam folder longer, and you are not writing to a typo.

The sequence

The delivery of the promise. A welcome that sounds like you. One note about the book, not five in a week. Then a normal letter when you actually have something to say.

The export

You can download the list. We show you where. A platform you cannot leave is a leash, even if the templates are pretty.

What you bring

The piece you are willing to give away.

After they join

Three notes. Then you are on your own voice.

The delivery

The thing you named, in the first mail, with a subject line that says what it is. They should not have to hunt the download.

The book

One letter about where to buy it, or what the next one is. A reader who wanted the chapter can hear this once. A pitch in every paragraph makes the gift feel like bait.

The habit

Later letters are the ongoing work: a note, a reading, a date. If you will not write them, do not promise a weekly letter on the form.

Names we will not add

A list is not a pile of addresses.

The people who asked are the asset. Padding it with people who did not is how you lose the tool that sends the mail.

Before the form goes live

Questions that protect the list.

How many emails should the sequence be?

As many as you have something to give. Often that is three: the gift, the book, and a note on what they will hear later. A twelve-part machine for a debut novel is usually a template someone sold you. We will not install it just because it exists.

Can you write the letters?

Yes. That is writing, and it should sound like the book. Send a sample of how you actually write to a person. If the letters need to be in your legal name or your pen name, say which.

What if I already have a list?

We can move it, if those people asked to be on it. We look at how they joined. A list from a giveaway five years ago, with no mail since, should be written to gently or not at all. We will not import it and blast it.

Is this the same as the landing page?

The landing page can hold the form. The newsletter is the list, the confirmation, and the notes after. One without the other is either a page that collects nothing, or a list with nowhere honest to grow.

Send the thing you want to give them

A chapter, a guide, or the fact that it still needs writing.

If you already have a tool and a list, send the login arrangement you are comfortable with. The names stay yours. Call (833) 688-4166 or write [email protected].

A letter being drafted at a desk

The shelf

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