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Amazon Ads Management for Authors

Sponsored Products is the usual campaign for a book. Your title can show when someone searches a phrase, or beside books like yours. The useful work is the terms, the cover they see at a small size, and a listing that answers them. We do not promise a return. We do not turn spend on while the sample is still processing. A small test teaches more than a large budget on a muddy page.

Searchsmall-town mystery
ShowsNorth Line, cover readable at the size of a thumb.
SpendA cap, named before the campaign starts.
Notes used to plan a campaign
The cap is agreed before the first click costs money.

A test, not a wish

Name the spend before the campaign starts.

The terms should be phrases a reader of this book would type. A broad pile of famous titles burns money on people who wanted a different novel. We start narrow, read the search terms that actually matched, and pause the ones that are the wrong book.

The advertising account should be yours. Spend, invoices, and the campaign stay visible after we are done. We will not run ads from an account you cannot open.

  • The termHow a reader of this shelf would search, not a celebrity title you hope to borrow.
  • The pageCover, first lines, and sample already in place.
  • The capA number you can afford to learn from, written down first.

The test

Small, read, then decide.

01 Terms Phrases from the shelf and from the book. We cut the names of other authors. Amazon does not want them, and shoppers do not either.
02 A small run Sponsored Products, with a daily cap. Automatic, manual, or both, said in advance. Not every ad type on day one.
03 Read the terms The searches that actually showed the book. Pause the ones that are a different genre wearing a similar word.
04 Keep or stop If the page is the problem, we stop spending and fix the listing. More budget will not repair a confused description.

When you know the book

Send the store link and the amount you are willing to test.

If you do not have a number yet, say so. We would rather set the cap together than discover it on the invoice. Call (833) 688-4166 or write [email protected].

A desk with the book still closed

What we report

Spend, clicks, and whether the page deserved them.

You should see what was spent and which terms sent people. A screenshot of a rank on a single morning is not a report. Ranks move when spend moves, and they fall when spend stops. We will not rent a badge for a day and call it a result.

If the cover fails at thumbnail size, the ad is buying a glance that leaves. That fix is a cover job. We will say so instead of raising the bid.

An e-reader and a phone on a desk

Said before the bid

Spend we will not promise.

An ad can buy a visit. It cannot make a vague page into a clear book.

Before you send anything

Questions that decide the budget.

How much should I spend?

A test you can afford to learn from, often a few hundred dollars over a couple of weeks, with a daily cap. If the page is the problem we stop earlier. We will not name a number that supposedly guarantees a return.

Does KDP Select change the ads?

Select changes where the ebook is sold and can change how readers borrow it. It does not make a weak listing convert. We will talk about Select as its own decision, not as a switch that makes ads safe.

Who owns the ads account?

You do. We work in it. Invoices, campaigns, and the login stay with you when the test ends.

What if I have no reviews yet?

Then we are careful, and often we wait. Cold traffic to a page with no sample and no reviews is an expensive way to learn that the page is early. Reviews are not something we buy in order to unlock the ads.

The shelf

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