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Author Website SEO Services

Search is how a stranger who heard the title, and forgot the rest, tries again. The work is ordinary and specific. The book title in the page title and in the heading. Your name. A description a result can show. A cover whose alt text is the title, not the word banner. A page that loads on a phone. We do not promise a rank. A promise of page one is how this trade embarrasses itself. We make the site readable, and we say which query you actually care about.

A manuscript with notes in the margin
The words on the page are what search can read.

What can be read

A wall of pictures is invisible to a search.

If the homepage is only a slideshow, there is nothing to find. The title, a sentence, and the author name have to be text. The same words stuffed into a footer fifty times are not a description. They are a trick, and they read like one.

The blog, if you have one, should link to the book by name. The book page should link back to a relevant post. That is the site talking to itself in a way a person can follow. Orphan pages, linked from nowhere, are pages you built for nobody.

The work

Titles, speed, and the query you mean.

Titles

Each page has its own title. The book page leads with the book. The about page leads with your name. Two pages with the same title are competing with each other.

Description

The sentence a result may show under the link. Written for a person who has not clicked yet. Unique per page. Not the same slogan pasted everywhere.

Speed

A cover sized for the screen, not the print file. A page that takes ten seconds on a phone loses the visitor and the chance to be shown. We measure it. We do not admire a heavy page.

The query

The novel title is one search. Your name is another. "Books about small towns" is a third, and a blog might serve it. The homepage cannot win all three by repeating them.

Where we start

Name the search. Then we open the page.

Three different searches

Do not build one page for all of them.

The title

Someone types the book. They should land on that book, with the cover and a way to buy. The about page is the wrong answer.

Your name

Someone heard you. They should land on you, with the books listed in order. A post from 2014 titled with your name is the wrong front door.

The subject

Someone wants the topic, not you yet. A clear essay can meet them. The homepage slogan usually cannot. This is the blog, if you are going to keep one.

What we will not sell

Rankings are not a product we stock.

We can make the site legible. We cannot rent you a place in the results. Anyone who offers that is selling a story.

Before anyone talks about rank

Questions that keep this honest.

How long before it shows?

A corrected title can be recrawled in days or in weeks. A new site with no links to it can sit quietly for longer. We will tell you what we changed. We will not invent a date when strangers will arrive.

Is this the same as ads?

No. Ads are rented attention, and they stop when you stop paying. This is the page itself, so a search can understand it. If you are also running ads, the landing page still has to deserve the click. SEO does not fix a confused offer.

Do you need the book to be published?

The page can exist before publication, as a forthcoming book with a date. A page that pretends the book is on sale, when it is not, trains the wrong search and annoys the person who clicks.

Will you write new essays just to rank?

Only if that is the job you asked for, and the essays are actually worth reading. A pile of thin posts is a mess you will have to clean up later. We would rather fix the book page.

Send the address and the title

We will tell you what a search can see, and what it cannot.

If you only have a manuscript and a domain, say that. The page still needs a true sentence. Call (833) 688-4166 or write [email protected].

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