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Email marketing for a book is a short run to a list you already have. The release note, one follow-up when there is something new, and a subject line that says the book is out. The buy link is tested the morning it sends. We do not buy names. Bought names did not ask, and the company that sends the mail will notice.
One ask. The buy link is a link, tested this morning.
Read the opening
The list you have
This is the campaign, not the signup form. If you do not have a list yet, the useful job is a page where readers can join for a named reason, and that is a website job. Sending to a list you scraped from comments is how an author lands in spam, and how the next real letter never arrives.
The letter sounds like you. We read a chapter and a past note before we draft. A release email that could have come from any imprint is easy to delete.
The run
When you know the book
If the list is still an idea, say so. We will not invent the recipients. Call (833) 688-4166 or write [email protected].
What the letter looks like
One ask. The cover, if it will load. A sentence on what the book is. A link that is a link, because some inboxes block an image that pretends to be a button. If the design is heavy, a plain version goes with it.
If you sell signed copies yourself, the letter can say so in a line, and send the other readers to the store. Two buttons with no explanation is how people buy the wrong one and write to you annoyed.
Said before a send
A list is harder to grow than a graphic. We will not spend it to make a launch look loud.
Before you send anything
Then the letter is still worth sending, and the launch is also the store page and a few readers. A small list of people who asked will outsell a large list of strangers. We will not tell you to wait until the list looks impressive.
Yes, the one the list already lives in, as long as you can log in and export. We do not move your names into an account you do not control.
That is the job. Send a past letter you liked and a chapter. If a draft sounds like a catalog, we rewrite it before it sends.
The website work builds the form, the confirmation, and the place the list is kept. This work is the letter about the book, sent to people who are already there.
The shelf
Our team has helped write, publish and market thousands of books over the past decade. Our books are well-written and finished to perfection. Have a look at some of our ghostwriters’ best works and clients’ bestsellers.
Geeks Ghostwriting’s helped me from idea refinement to publishing. I wanted a script on thriller-romance that had multiple twists and turns. I am directing a movie on the story now and our crew has fallen in love with the story!
Having a drama ghostwritten led me to gain the recognition I was seeking. I had an incomplete manuscript and Geeks Ghostwriting helped me complete it. I marketed it and it sold better than I had expected.
I thought that an illustrative self-help book was not possible! As an established designer, I have always wanted struggling designers and students to learn from my mistakes and achievements. The journey that I thought would be arduous turned out to be enjoyable and simple enough. Thank you, Geeks Ghostwriting!