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A press release is a page someone else can lift from. The news has to be specific: a publication date, a town, a question the book actually answers. Author publishes book is not news. We write the note, name who should receive it, and attach a photo and a bio that are real. We do not buy a badge that says as featured in.
The date, the place, and a person who will pick up the phone.
The peg
A local paper might care that you grew up there, or that the book is set on a street they can photograph. A shelf reporter might care that the book does something the last ten on that shelf did not. A release with neither is a blog post wearing a dateline.
We also need a person who will answer. A note that sends a reporter into a form nobody checks is how the piece dies after a polite reply.
The sequence
When you know the book
If you already have a kit, send that too. Call (833) 688-4166 or write [email protected].
What the note contains
The first lines state the news. The quote sounds like a person, because you said it. The bio is short. The kit link works. There is no invented praise and no logo row of outlets that never ran the piece.
If the only news is the publication itself, we aim local or at the shelf, and we say when the story is too thin to send. A quiet book can still be a good book. It does not have to be a press event.
Said before the note goes out
Coverage is someone else deciding the story is worth their readers. We cannot invoice that decision.
Before you send anything
Sometimes a local segment is realistic if the peg is local and you can talk about it. National television is not a service we sell. If the story is thin, we will say the note is not worth sending.
Start where the book has a real tie: the town, the job, the shelf. A national pitch with no news peg is how releases get deleted.
Then the note needs a date you can keep, and a way for the writer to see the book. An embargo is fine when there is a reason for one. A mystery date is not.
The title, the date, a photo, and the sentence you want quoted, in your words. If you have a town or a news peg, tell us before we invent a weaker one.
The shelf
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